Wednesday, November 9, 2011
2:00 p.m. - 3:15 p.m
Ask the Author: Understanding Your Multi-Generational Employees
David Stillman
You’ve heard what makes each generation tick in your customer base and how best to provide service at our morning’s plenary session. Now you have the opportunity to participate in an interactive session with David Stillman, author of the best selling books – When Generations Collide and The M-Factor: How the Millennials are Rocking the Workplace. In this dynamic “Ask the Author” session you will have the opportunity to explore how generational gaps are impacting your organization and how to better understand your multi-generational employees.
3:45 p.m. - 5:00 p.m.
Public Members: How They Add Value
Paul Grace, MS, CAE; Cynthia Miller Murphy, RN, MSN, CAE; Barbara Nytko, MSc; Kory Ward-Cook, PhD, MT (ASCP), CAE
Join Paul Grace as he moderates an informal discussion with 3 pairs of CEO’s/Board Chair and Public Members regarding their respective views on the value of having a Public Member. Topics include the positive contributions and the key purpose of a Public Member to the work of your Board, defining the Public Member role for clear Board expectations and recruiting on that basis, and creating an environment in which your Public Member can be most effective.
Thursday, November 10, 2011
10:00 a.m. - 11:15 a.m.
The Successful Steps to a Winning RFP and Beyond!
Scott Arbet, PhD; Dania Eter, MBA; Bill West, MBA
This session will share the challenges and wins of a successful RFP. A vendor/clients experiences that highlights the multiple stages of an RFP from the client needs to the vendor research, products and services. In conclusion, a special focus on the relationship building experience and the support between both organizations during and after signing on the dotted lines. During the presentation attendees will discuss and share what worked /didn't work for them during their RFP process.
11:30 a.m. - 12:45 p.m.
Business Considerations for Security: A Case Study
Chad Buckendahl, PhD; Jill Burroughs, MA
Although security considerations are part of any certification testing program’s development and validation activities, many responses to security are reactive rather than explicitly discussing proactive approaches that consider business factors at the planning stages of a program. In this session, we will discuss practical and business factors that programs can consider when evaluating prevention, detection, and enforcement strategies for security. Factors related to perceptions of the program, brand management and mitigating potential risks will also be included. We will then illustrate these discussion points using a case study from an organization that develops and delivers certification tests internationally. As part of the presentation, we will highlight a range of strategies for prevention (e.g., copyright, governance and risk mitigation), detection (e.g., observational, empirical data), and enforcement (e.g., responding to breaches) relative to the cost benefit of each.
Finding Your Pot of Gold: How to Identify New Revenue Sources
Jefferson Glassie, JD; Lenora Knapp, PhD
Fees for initial certification and recertification are typically the only substantive source of revenue for certifiers. Do your fees generate sufficient revenue to comfortably support your certification program, market it as you would like, and initiate new projects? For many certifiers, the answer is “No.” Discover how to identify new programs, products, and services that will meet genuine customer and stakeholder needs (we’re not talking pins and coffee mugs) and generate additional revenue. We’ll also highlight legal considerations related to contract negotiations, partnership arrangements, licensing agreements, protecting your intellectual property, and more.
2:30 p.m. - 3:45 p.m.
Revision to ANSI/ISO/IEC 17024: What is New - the Wine or the Bottle?
Sharon Goldsmith, PhD; Vijay Krishna, EdD; Casey Marks, PhD, CAE; Cheryl L. Wild, PhD
The ANSI/ISO/IEC 17024 standard for personnel certification organizations is currently undergoing a revision. There are representatives from accreditation bodies worldwide on this project that was initiated by the United States through the American National Standards Institute, the U.S. representative to the International Organization for Standardization. The session will be led by the U.S. representatives on the committee. The revisions to the Standard are expected to be significant and will help to clarify requirements for all stakeholders.
Friday, November 11, 2011
10:45 a.m. - 12:00 p.m.
Should We Build It? Responding to Perceived Stakeholder Needs
Lawrence Fabrey, PhD; Francine Stanbery, MSEd, CAE
Increasingly changing workforce demands often create new or increased delineated job roles or occupations along with new knowledge, skills, and abilities. Certification corporations, as part of their strategic initiatives, are often poised to rapidly respond by creating new certification offerings. Associations or groups of professionals often approach a certification organization to pursue interest for new certifications. A job analysis project can be used to determine market feasibility and product sustainability, but a preliminary investigation is useful in determining whether or not to proceed with an offering. A thorough needs assessment or market feasibility study may be warranted before creating and maintaining certification programs. The market feasibility study gathers information that is useful in determining the need and type of validation mechanism, target practitioners, potential candidate volume, and need for one or more programs. Business plans are developed utilizing the data derived from the needs assessment. This session will present the stages of the market feasibility study including collaboration efforts with the membership association, focus groups, study design, delivery, and interpretation of results. The session will also describe how an organization might decide to continue with development of a business plan, anticipating future reforms in the marketplace, and reaching consensus regarding next steps.