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Credentialing Marketing for Non-Marketing Professionals

Registration for the Fall 2011 course is now closed. Two courses are planned for 2012.

Have you ever had to promote your credentialing programs without the assistance of a marketing professional? Does your organization operate without a dedicated marketing department? If so, Credentialing Marketing for Non-Marketing Professionals has been designed specifically for you. This 60-day course provides the practical information and resources you need to effectively communicate the value of your credentialing program. Learn the basics:

  • Identifying what customers value the most about your program
  • Developing and executing strategic and tactical marketing plans
  • Sending the right messages to the right audience
  • Measuring the success of your efforts
Credentialing Marketing for Non-Marketing Professionals is offered through a mix of Webinars and self-paced coursework. This blended approach allows you to learn the most in formats that fit your schedule and lifestyle.  Enrollment in the course provides you the following:
 
  • Practical templates, resources and on-demand coursework 
  • An interactive workbook
  • Two live coaching Webinars, about 1 hour each.

      Strategic Marketing Plan Coaching Session
      Wednesday, September 14 at 2:00pm – 3:00pm EDT

      Tactical Marketing Plan Coaching Session
      Monday, October 10 at 2:00pm – 3:00pm EDT

Faculty:
Ayana Nickerson, PMP
Nickerson has been at the forefront of education and certification programs for over 14 years. A Senior Executive with extensive experience in Fortune 500 Companies and Not-For-Profit Associations providing a broad range of expertise in strategy, operations, organization and change, and program management, Ayana is committed to delivering results that endure.

Robert Pedigo, M.B.A., Vice President, Client Services, Castle Worldwide, Inc.
As Vice President of Client Services at Castle Worldwide, Mr. Pedigo is responsible for the psychometric, test development, editorial and management consulting practices. He is also a member of Castle's management team. For over 18 years, Mr. Pedigo has advised private industry leaders and government agencies on the creation, development and improvement of certification and measurement programs. He regularly speaks on business management, strategy and innovation.

Registration fees are $399 ICE Members and $549 Nonmembers.

 

How to Access the Course 

Participants will receive instant access to the workbook upon purchase.  Live webinar information and access to the participant forum will be provided at the start of the course on September 9th.  

 

To access the course: 
1. Log-in using your username and password; then, click the large blue "Access the ICE Education Portal" button accessible on this page. (Note: this button is only visible when you are logged-in)
2. You will be redirected to the web portal homepage. Click the "My Current Learning" option in the upper left-hand menu. 
3. Click on the marketing course to access the workbook. Remaining course materials will be available on the September 9th start date.

 

ICE Academy Cancellation Policy:  Refunds, less a 20% processing fee, are provided if written requests are made more than 14 days prior.  Any requests received after the 14 day window will receive a refund of 50% of their fee.  Participants may request that their registration be transferred to a future ICE offering of the same nature and registration fee if such offering is scheduled or has open registration. A registrant can only be transferred to a future session once at no cost; a $25 transfer fee will apply for each transfer to a future offering after the first.  All ICE Academy offerings are subject to cancellation if a minimum of 12 attendees are not registered within 14 days of the event.  ICE will notify registrants if the class minimums are not met, and all money will be refunded in full within 30 days of cancellation.