Missed an ICE Academy web presentation? 

If you were unable to attend one of our ICE Academy web seminars, the recorded webinars are available for purchase for a member fee of $30 and a non-member fee of $50.  

Available recordings include:

• ICE Accreditation of Assessment Based Certificate Programs
• Key Issues in International Certification
• Alternative Item Types
• Minutes, Electronic Voting, and Other Board Meeting Matters 
• Using Internet-based Testing
• Strategies to Enhance Test Security
• Twitterville: Population YOU!
• Beyond Certification Exams
• CEO Evaluation
• International Learning Unit
• Recruiting, Recognizing, Rewarding and Retaining Your Volunteers
• Show Me The Money-Exploring the Use of Grant Funds
• Utilizing the Media in Your Marketing Plan - Familiar with Topic
• Utilizing the Media in your Marketing Plan - New to Topic
• MCQ: The 15 Fatal Flaws
• NCCA Best Practices
• Certificate and Certification Programs: Friends or Foes?
• Certification Program Governance—An Industry Survey
• How to Develop an Effective Government Relations Strategy
• Public Member Roles & Responsibilities
• Legal Aspects of Certification Programs
• Strategic Certification Marketing for Dummies
• American and International Voluntary Standards Development Systems

You can purchase these through our online store at www.credentialingexcellence.org/Store  

Key Legal Issues in International Certification
Speakers: Jefferson Glassie, Pillsbury Winthrop Shaw Pittman LLP
This unique webinar will cover the most important legal issues that arise in conducting professional programs internationally.  Topics include antitrust, intellectual property (copyright and trademark), due process (in developing criteria, accepting and rejecting candidates, and conducting ethics and disciplinary proceedings), fiduciary duties, conflicts of interest, contracting, insurance, liability, insurance, confidentiality/security, and dispute resolution.  The presenter will be Jefferson C. Glassie, Esq., partner at the Pillsbury law firm, who is a frequent speaker on nonprofit and certification law issues; his book, International Legal Issues for Nonprofit Organizations (Second Edition), has just been published by the American Society of Association Executives.  He also is co-author of the legal chapter in The ICE Handbook (Second Edition).  He will discuss key legal aspects of international certification, as well as practical points regarding the integrity of certification programs, based on his nearly 35 years of experience with nonprofit organizations. (Originally Presented 10/13/10)

Alternative Item Types
Speakers: Clarence "Buck" Chaffee, The Caviart Group, LLC
Multiple-choice items have been the mainstay of most credential examinations.  As programs have transitioned to computer-based testing, the technology now available allows programs to consider the use of other types of items such as video-based items, drag-and-drop, hotspots, and machine-scored constructed response items.  However, just because these types of items are now available does not mean they are well-suited for every program.  A test sponsor must weigh the pros and cons of integrating these item types into their programs (Originally Presented 9/8/10)

Minutes, Electronic Voting, and Other Board Meeting Matters 
Speaker: Hugh Webster, Webster, Chamberlain & Bean
This webinar will addresses numerous matters of legal significance related to association Board of Directors meetings, including the content and strategic use of meeting minutes; electronic meetings and voting; executive sessions; the use of Board meetings to demonstrate Directors’ compliance with their fiduciary obligations; and ensuring that discussions of legal concerns are protected by the attorney-client privilege.  Also addressed will be Board-only listservs as a supplement to Board meetings; the pros and cons of adhering to Robert Rules of Order; the importance of antitrust statements; and the role of the Board Chair. (Originally Presented 7/28/10)

Using Internet-based Testing
Speaker: Rodney A. McCloy, Ph.D., Human Resources Research Organization (HumRRO)
New types of testing can raise a lot of questions. This webinar will discuss advantages and disadvantages of Internet-based testing. It will help attendees sort through important considerations regarding the switch from paper-and-pencil testing to Internet-based testing. The discussion will also highlight reasons for using internet-based testing and the steps a program needs to take to ensure it will be done successfully. Issues can be practical such as administration logistics and cost, while others are technical such as psychometric considerations, including test development and scoring. The webinar will discuss unproctored Internet-testing (UIT) and how it relates to the world of credentialing. (Originally Presented 6/30/10)

Test Security Enforcement Strategies
Speakers: Benjamin Mannes, American Board of Internal Medicine and Jennifer Ancona Semko Esq., Baker & McKenzie LLP

In this age of increased intellectual property theft, it is often a challenging to combat exam piracy, particularly when faced with limited manpower and financial resources.  During this webinar, the speakers will address strategies and best practices when enforcing legal rights against suspected exam pirates.  This includes discussing tips for conducting an effective investigation of suspected breaches, as well as the legal issues that arise when taking steps to enforce your rights against exam pirates and test takers.  The two speakers—a former police officer who now heads Test Security at the American Board of Internal Medicine, and a litigator with the international law firm Baker & McKenzie—have experience in investigating and taking legal action against intellectual property thieves.  They will share case studies drawn from their own experiences and other publicized incidents of exam breaches. 
The goal is to provide attendees with information, strategies and best practices to take forward to implement in their own programs. (Originally Presented 6/9/10)

 Strategies to Enhance Test Security
Speakers: Cathy Donath, The Donath Group and Ashok Sarathy, GMAT Program, Graduate Management Admissions Council

The high-stakes nature of testing has resulted in a myriad of test security breaches and cheating. This webinar is focused on addressing test security issues and methods to prevent IP theft and cheating. Cheating represents a high cost to test sponsors in compromising the exams and the credibility of the certifications. 

The speakers, as chair and co-chair of the ATP Security Committee, have worked with members of the testing community to explore and identify test security issues and methods to prevent security infringement. In this webinar, we will share findings and approaches that organizations are using to address these issues.

Some of the topics covered in this webinar were:

• A high-level report of the results of the industry survey on test security
• Examples of measures that may be taken to prevent cheating including messaging as a deterrence to candidates and infringement sites
• Share solutions to address specific business challenges from proxy testing to “sharing” of exam content on the internet through forums, etc.  (Originally Presented 5/26/10)

 Twitterville: Population YOU!
Speaker: Jarin Schmidt, Pearson VUE

(@)PotentialParticipants Spend some time learning the basics of what Twitter is, how to use it and what value it could bring your testing program.

Learning Objective 1 – What is Twitter? Where did Twitter come from? Why do people love talking about it?
Learning Objective 2 – Why would testing programs use Twitter? What is the value to be achieved from Twitter? How are testing programs using Twitter? Should my testing program be using Twitter?
Learning Objective 3 – How do I get started? Why is @Creepy44 following me? Why would I follow @Creepy44? What is following? What tools are available for me to use? What is proper Twitter etiquette? (Originally Presented 5/26/10)

Beyond Certification Exams
Diversify Revenue, Repurpose Assets, & Maintain Quality

Speakers: Shannon Carter, MA, CAE, Executive Director of the Competency & Credentialing Institute (CCI), and Denise Fandel, CAE, Chair of the National Commission for Certifying Agencies (NCCA)

Certification serves an important role in setting standards, improving consumer protection, and developing professional practice. However we also know that the altruistic nature of our mission doesn’t render us immune to the market and financial realities that face any other business. Exams are just one way to utilize the tangible assets and intellectual capital that are the foundation of the credentialing business. Exam preparation, evidence based job descriptions, new employee assessment tools, institutional sales and certificate programs are all ways to repurpose business assets and diversify revenue sources.

Ongoing identification of new sources of revenue is necessary to further the advancement of our core mission and enhance organizational financial stability. Doing so within the parameters of quality standards like those published by the NCCA is critical to maintaining credibility and market position. Often organizations choose not to embark on a set of non-exam tactics because they think the “standards don’t allow it.” But what is really advised or allowed by the standards? How do you fully embrace your competency assessment mission and grow your revenue without compromising your commitment to quality or ability to achieve or maintain your NCCA accreditation? 

Shannon Carter, MA, CAE, Executive Director of the Competency & Credentialing Institute (CCI), and Denise Fandel, CAE, Chair of the National Commission for Certifying Agencies (NCCA) will share their perspectives, experience and ideas on these issues and the questions that accompany them. (Originally presented 1/13/10)

CEO Evaluation
Speaker:  Les Wallace Ph.D., Signature Resources Inc.

The Board of Directors hires only one person to run their important enterprise—the CEO.  This decision is a critical strategic decision so the best boards understand that providing clear goals and direction, regular feedback, and the right operational autonomy is an ongoing governance obligation.

In this presentation Les Wallace, Ph.D., a seasoned board member and governance expert, will review the processes and board accountabilities that help CEOs be successful and boards remain confident.  We will follow a twelve-month cycle of board responsibility for setting goals with their CEO/ED, providing regular feedback, formally evaluating performance at the end of the year, and special challenges boards typically face in this process.  Participants will have opportunity to pose questions regarding specific dilemmas they face with fine-tuning their own CEO feedback and evaluation processes.  The format of this session will be interactive and audience participation and comment will be encouraged. (Originally presented 10/5/09)

International Learning Unit
Speaker: Thom Lowther, Ed.S, U.S. Green Building Council

Discover a new outcomes based learning measurement, the International Learning Unit, or ILU.
Find out why outcomes based standards will replace time based ones.
Learn about the advantages to both providers and approving agencies.
Then get how-to info on how to implement the ILU for your organization.

Education is shifting in this century from time inputs to measuring outcomes.  Regulatory bodies and other credentialing bodies will soon understand the interests of the general public are better served by an outcomes standard than hours spent in a seat.

As more and more professional development and certification gets delivered online, time standards cannot be measured effectively online.  Increasingly, time input is being recognized as an inadequate measure of learning.

The new International Learning Unit (ILU) standard offers certification bodies greater opportunities to oversee and regulate curriculum, providers and instructors.  Now you can find out what your customers are learning, at what level, and what they still require. Then explore the income generation potential of creating learner accounts, ILU records, and provider training and standards for your industry.

Webinar Takeaways:

1.Take away a new learning measurement based on outcomes.
2.Explore how your organization can create income generation from the new standard.
3.Discover how your organization can gain greater control over your certification programs and exams using the ILU. 
4.Find out how you can begin testing and using the new standard immediately, at no cost.
(Originally presented 10/28/09)

Recruiting, Recognizing, Rewarding and Retaining Your Volunteers
Speakers:  Cynthia Miller Murphy, Oncology Nurses Certification Corp. and Carol Hartigan, AACN Certification Corporation

A certification organization’s volunteer pool is one of its most valuable assets. The experience, expertise, skills and passion that volunteers contribute to a certifying organization are essential to its success. However, most organizations struggle to recruit and retain good volunteers. Although volunteers often comprise the largest cohort of human resources for a certification organization or professional association, the usual workforce motivators and rewards, such as salary and benefits, do not apply. It is important for organizational leaders to develop an understanding of what motivates individuals to volunteer, what constitutes a positive experience for volunteers and how to develop and retain productive volunteers. This session will present information from research such as ASAE’s Decision to Volunteer, on the motivation to volunteer and provide examples of best practices in recruitment techniques, including the ways that technology can improve results. Key factors in assuring that the volunteer experience is positive, as well as ways to enhance volunteer skills and competencies will be discussed. Methods for assessing volunteer satisfaction and creating a recognition program will be offered. Ways to develop progression pathways and retention plans for volunteers will also be identified. The format of the session will be interactive and audience participation and comment encouraged. (Originally presented 9/30/09)

Show Me The Money-Exploring the Use of Grant Funds
Speaker: Gail Vertz, American Association of Grant Professionals

In this webcast we will review potential funders and provide a listing of websites for these funders.

We will discuss ways to improve grant applications with tips on how to approach funders, enhance grant applications, prepare for grand budgets, and comply with grant reporting requirements. (Originally presented 8/26/09)

Utilizing the Media in your Marketing Plan - New to Topic

Utilizing the Media in Your Marketing Plan - Familiar with Topic

Based on content from our highly rated NOCA pre-conference session at the 2008 annual educational conference, this two part session is split into an introductory level and more advanced level.

Your organization has a story to tell, but who do you tell it to and how?  Will the mainstream media care or is this information best suited for certificants and industry stakeholders?  What if your organization is getting media coverage for news you’d rather forget?  How do you manage the fallout and mobilize your response? 

In the world of credentialing, news is bound to pop up.  But managing the "spin," good or bad, is a mystery to most boards, CEOs and executive directors. Experts and representatives from certifying agencies will lead participants through an interactive session discussing marketing and public relations techniques that will help you successfully tell your story.  Ted Iliff, executive vice president of the National Board for Certified Counselors and former CNN executive editor, will shed light on how media managers think and react, and how that can impact your organization. 
Click here for a sound bite from part one.   
(New to Topic originally presented: 05/12/09.  Familiar with Topic originally presented 5/26/09.)

MCQ: The Fifteen Fatal Flaws
Speaker: Raymond A. Talke, Minds in Action

Don’t let common errors in multiple-choice questions compromise the validity of your exams! Common test item flaws which significantly weaken your exam are often difficult to identify. Join speaker Raymond A. Talke, Jr. as he examines the 15 most frequent and harmful multiple-choice item flaws and the methods to avoid them.  This discussion is the perfect foundation for novice to intermediate test item writers and also provides a useful reminder to experienced item authors. Strengthen your certification by finding the hidden MCQ flaws in your exams! (Originally Presented: 4/28/09)

NCCA Best Practices
Speakers: NCCA Commissioners Mark Raymond, PhD and Judy Ahn Ewing, R.EEG/EPT

Are you preparing to submit or renew an application for certification program accreditation? Strengthen your submission by attending NOCA'S NCCA Best Practices web seminar for best practice lessons straight from NCCA Commissioners. Commissioners Mark Raymond and Judy Ahn Ewing offer lessons and advice using the NCCA Standards for Accreditation of Certification Programs. Make sure you have the right tips and guidance before you submit your application! (Originally Presented: 3/25/09)

Certificate and Certification Programs: Friends or Foes?
Speakers: Lenora Knapp, PhD, Knapp & Associates International and Shannon Carter, MBA, CAE, Competency and Credentialing Institute

Certificate programs are a source of heated debate in the certification community. Some say certificates devalue “real” certifications and confuse stakeholders. Others believe certificates provide a unique value to candidates and employers and are a legitimate source of additional revenue for certification program sponsors. Join the debate in this talk radio style webinar.  Included is a discussion of NOCA’s efforts to define the distinctions between certificate and certification programs and to develop a national standard for assessment-based certificate programs. (Originally Presented: 10/22/08)

Certification Program Governance—An Industry Survey
Speakers: Janice Moore and Cynthia Allen, SeaCrest Consulting Company

This informational session reports on the findings of a 2008 survey of more than 100 certification agencies specifically focusing on program governance. Not only do the presenters discuss the results, they also identify how the results match up against the NCCA standards related to governance—an area that often trips up programs pursuing accreditation. (Originally Presented: 9/2/08)

How to Develop an Effective Government Relations Strategy
Speakers: Stacey Moye and Frank Moore, ICE Government Relations

This session covers the basics of what a government relations program is and why it’s important.  Our speakers cover the building blocks of an effective public policy program and best practices for how to set up your own government relations strategy. (Originally Presented: 5/28/08)

Public Member Roles & Responsibilities
Speaker: Cynthia Miller Murphy, MSN, RN, CAE, Oncology Nursing Certification Corporation 

This seminar will define the role of the public member(s) on certifying boards, describe the value, contributions, and benefits of public members to certifying boards, identify strategies for identifying and recruiting candidates for public member positions and provide tips for creating conditions to help public members to be effective. (Originally Presented: 4/30/08)

Legal Aspects of Certification Programs
Speaker: Jefferson Glassie, Esq., Pillsbury Winthrop Shaw Pittman

This session covers the important legal aspects involved in developing and managing certification programs, including corporate structure and autonomy, tax exemption, antitrust, due process, tort liability, intellectual property, contracts, ADA, confidentiality, and insurance. Jefferson Glassie discusses legal fundamentals and advanced topics to ensure that the audience gains the proper understanding and perspective on legal aspects of certification programs. (Originally Presented: 3/26/08)

 
Strategic Certification Marketing for Dummies
Speaker: Lenora Knapp, PhD, President, Knapp & Associates International

This webinar covers the five questions you must answer to lay the foundation for a strategic approach and the three strategies that should form the core of every marketing plan. Plus, our speaker highlights examples of forward-looking tactics that capitalize on the hot trends in marketing and suggests low cost ways to collect market data. You will leave this seminar with a marketing approach that is both strategic and practical.  (Originally presented: 2/27/08)

American and International Voluntary Standards Development Systems
Speaker: Jim Kendzel, MPH, CAE, ICE Executive Director

This seminar is designed to provide the participant with a general background on how the American National Standards system works; how that system interacts with the international standards community; and how those systems impact the credentialing industry. (Originally presented: 1/30/08)