The ICE Academy

Credentialing Marketing for Non-Marketing Professionals

Not a marketing guru? Don't have the budget to hire a full-time marketer or a firm?

Registration will open in late May for ICE Academy's 2013 Credentialing Marketing for Non-Marketing Professionals course presented by Regan P. Cohn, CAE of the National Commission on Certification of Physician Assistants. This eight-week summer course provides the practical information and resources you need to effectively communicate the value of your credentialing program.

Save the Dates:

Full course: June 26 - August 21, 2013
Live webinar dates: Wednesday, June 26, 2013
                             Wednesday, July 31, 2013

Course format: Offered through a mix of live Webinars and self-paced coursework, this blended approach allows you to learn the most in formats that fit your schedule and lifestyle. Enrollment in the course provides you the following:

• Practical templates, resources and on-demand coursework
• An interactive workbook
• Two live coaching Webinars, about 1 hour each: Strategic Marketing Plan Coaching session and Tactical Marketing Plan Coaching session

Upon completing the course, you will be able to:

• Identify what customers value the most about your program
• Develop and execute strategic and tactical marketing plans
• Send the right messages to the right audience
• Measure the success of your efforts

Registration fees:
ICE Members: $399
Non-Members: $549

About Regan P. Cohn, CAE

RAGAN P. COHN, CAE joined the National Commission on Certification of Physician Assistants (NCCPA) in 1999 to head its communications department where she led a transformative rebranding process over the next several years. Today she continues to oversee the organization’s communications and PR efforts as well as its governance functions and the departments responsible for customer service and certification maintenance.

Since its formation in 2006 through 2010, Ms. Cohn also helped led the NCCPA Foundation, assisting its board through the formulation of strategic plans and program definition and implementation. Notable accomplishments of the Foundation under her leadership included the development of DVD-based educational programs now in use in PA programs at colleges throughout the country, coordination and facilitation of a ground-breaking summit, introduction of a new research grants program and facilitation of a profession-wide discourse about what it takes to achieve excellence as a certified PA.