The ICE Academy

Scheduled Live Webinars

NEW! Launching a New Credential

Developing a Certification Program - What You Really Need to Know

Christine Niero, Ph.D.
Vice President, Professional Testing, Inc

June 4, 2013, 1 PM – 2 PM EDT | Live Webinar

Member price $70
Non-member price $100

We realize it takes time and very strategic planning to develop a certification program. Why? It’s because certified professionals must be ahead of their peers, and it’s our job to provide them with the resources to do so. Learn how to build a credible certification program by communicating with key stakeholders.

• Understand steps required to develop an exam
• Recognize resources required to launch and maintain program
• Discover how to determine eligibility and recertification requirements
• Learn to implement successful go-to-market strategies

About Christine Niero, Ph.D.

Dr. Christine Niero is the Vice President of Professional Certification and Client Development. As a senior executive who brings over twenty years of experience in credentialing and non-profit management, Dr. Niero leads the Washington, D.C. office for Professional Testing, Inc. Dr. Niero has directed entry, advanced and national certification programs. Her expertise in credentialing and management has enabled certification programs to sustain significant growth and earn industry recognition. She has also represented federal policy and governance level certification programs, as well as at the state level. A recognized leader, Dr. Niero frequently provides presentations on certification, and presented at major industry meetings such as the Association of Test Publishers, (ATP), the Institute for Credentialing Excellence (ICE), the Council on Licensure Enforcement and Regulation (CLEAR) and the American Society for Association Executives (ASAE).

2013 On-Demand Webcast Series

Each year the ICE Academy offers a series of on-demand webcasts designed for credentialing industry professionals of all levels looking for convenient, relevant learning opportunities on various topics related to credentialing. The primary learning focus is on research findings and best practices covering a wide range of topics. 

On-demand webcasts are pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.

Registration fees are $70 for members and $100 for non-members. To purchase any webcast, please visit the Online Store.

Please check back each month for additions to our On-Demand Webcast line-up.

Dipping Our Toes into Unchartered Waters: Using Web 2.0 to Market Certifications

Melissa Rehrig, Deputy Executive Director, National Commussion for Health Education Credentialing, Inc.
Rebecca Anderson, Dirctor of Marketing and Communication, Dental Assisting National Board 

On-Demand Webcast

Member price $70
Non-member price $100

Web 2.0 refers to the transition from static HTML web pages to a more dynamic web with the advent of social media, cloud-based services such as Google Docs and web apps such as Gmail. Without a doubt, web 2.0 technology has transformed the way in which information is shared, enhancing communication techniques and fostering an impactful reach of messages. Learn how to:

• Leverage Web 2.0 to enhance your certification organization's marketing efforts
• Use social media platforms to share information
• Understand the process of developing webinars and videos for targeted audiences

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Recruiting and Managing SMEs: How It CAN Work

Beth Kalinowski
Nancy Thomas

On-Demand Webcast

Member price $70
Non-member price $100 

A successful certification program is contingent upon the availability and involvement of quality subject matter experts (SMEs). Developing a sound, valid testing program that accurately assesses the competency and cognitive ability of candidates seeking certification in a profession must involve SMEs who are competent in the target content and also understand the nuances associated with sound test development principles and processes.

• Discuss real-life scenarios for recruiting SMEs
• Discover how to train SMEs on sound item development techniques
• Learn to manage their work efforts

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Media Relations 101: Is Your Organization Prepared?

Erin Hlasney

On-Demand Webcast

Member price $70
Non-member price $100

Do you hope to attract more media attention but don't know where to begin? Media outreach can be a useful, cost-effective tactic to support your marketing goals and build your certification program’s brand. Understand how to familiarize yourself with the reporting process, evaluate your organization's readiness for increasing your media efforts, and prepare your organization to better navigate the media realm. Topics presented include:

• Decision factors in taking media calls
• Overview of the reporting process
• Insight into the likes and dislikes of reporters
• Do's and Dont's of interviews and follow-up

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NCCA Accreditation: Demystifying the Application Process and Standards

Anjali Weber, Director of Accreditation Services, ICE
Donald Balasa, JD, MBA, Chair, NCCA
Chad Buckendahl, Ph.D., Vice Chair, NCCA

On-Demand Webcast

Member price $70
Non-member price $100

Interested in applying for NCCA-accreditation, but not sure where to begin? Are you currently preparing an application or thinking about accreditation for your programs in the future? Weber, Balasa and Buckendahl will delve into the overall application process, how to prepare, as well as common mistakes and pitfalls. Learn to:

• Understand each accreditation Standard
• Discover new ways to demonstrate compliance
• Review psychometric requirements of the Standards

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