Media Relations 101: Is Your Organization Prepared?
*Please note, on-demand webcasts may not count as credit toward the application or renewal of the CAE credential through ASAE. For credit, please be sure to save the date to participate in future live webinars before they are posted on-demand.
Member price $90
Non-member price $135
Do you hope to attract more media attention but don't know where to begin? Media outreach can be a useful, cost-effective tactic to support your marketing goals and build your certification program’s brand. Understand how to familiarize yourself with the reporting process, evaluate your organization's readiness for increasing your media efforts, and prepare your organization to better navigate the media realm. Topics presented include:
- Decision factors in taking media calls
- Overview of the reporting process
- Insight into the likes and dislikes of reporters
- Do's and Dont's of interviews and follow-up