Lenora Knapp, PhD, President, Knapp & Associates International

Lenora Knapp is the President of Knapp & Associates International, Inc., a management consulting firm that has served the credentialing community for 25 years. The firm’s work is focused on helping organizations maximize the success of their certificate and certification programs. Prior to her employment at Knapp, she worked for management consulting companies in the development of marketing and communication strategies for Fortune 500 companies.

Lenora is the founder of the Knapp Certification Re-Think Tank™, an elite group of industry influencers established to re-think, re-define and completely re-shape the business of certification. She co-authored The Business of Certification, a best-selling association management publication recognized by the American Society of Association Executives as one of “Six Books You and Your Association Need” and also co-authored the “Future Trends in Certification” chapter in the Institute of Credentialing Excellence (ICE) Certification Handbook. Lenora is a recipient of ICE’s prestigious Industry Leadership Award for innovation in the field of professional credentialing.

Jennifer Naughton, SPHR, Senior Director Credentialing, ATD (Formerly ASTD)

Jennifer Naughton is the senior director for the Competencies & Credentialing division of ATD (formerly ASTD – The American Society for Training & Development). ATD is a membership-based association dedicated to serving talent development professionals since 1944. At ATD, Jennifer is responsible for leading ATD’s industry-wide competency research and for the performance of a portfolio of credentialing programs. She has 20+ years of experience defining competencies and developing assessments to measure them. Jennifer holds a Master’s Degree in Education from The George Washington University.