This 2009 white paper, authored by Joan Knapp, PhD and Paul Grace, MS, CAE, describes the nature of the certification business and identifies the antecedents for having a successful program. These are the fundamental business tools and approaches that we all know (e.g., market and competitive analyses, business strategy and planning); however, in this paper they are applied to the certification enterprise. The paper is targeted to certification staff or Board members who are considering starting a program, adding credentials to an existing program, changing key program features, discontinuing a program, or wishing to maintain or enhance the success of an existing program. (c) 2009
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