WEB13 Media Relations 101: Is Your Organization Prepared?


Do you hope to attract more media attention but don't know where to begin? Or, do you dread media calls because you don't know how to best handle reporters or control interviews?  Media outreach can be a cost effective and useful tactic to support your marketing goals and build your certification program’s brand, but are you ready to invite or steer media requests? Erin Hlasney shares information on the reporting process, how to evaluate your organization's readiness for increasing your media efforts, and how to prepare your organization to better navigate the media realm.

Topics presented include:

  • Decision factors in taking media calls
  • Overview of the reporting process
  • Insight into the likes and dislikes of reporters
  • Dos and Dont's of interviews and interview follow-up

Audience: All levels of credentialing professionals
Format: Format: On-demand Webinar (c) 2013
Duration: Approximately 1 hour, including time for Q&A


Member Price: $90
Non-Member Price: $135

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*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


Erin Hlasney