WEB14 Understanding the Role and Richness of the Public Member


Finding good public members and developing their full potential as board members can be challenging. However, the effort it requires has proven to be well worth it for many certification organizations. Learn steps an Executive Directors and their staff can take to recruit public members and ensure that they make an effective, and unique, contribution to the board's work and organization's governance. An Executive Directors and two former public members share strategies you can use to find, train, support, and define meaningful roles for public members. Walk away empowered to make the most of your public member's involvement.

Audience: All levels of credentialing professionals
Format: Format: On-demand Webinar (c) 2014
Duration: Approximately 1 hour, including time for Q&A


Member price: $90
Non-member price: $135

You must log in to your account, become an ICE member or create a non-member account to purchase this item.

If you receive ICE emails, you already have an account. Click 'Login to view purchase options' to login or retrieve your password using the "Username and/or Password Help" link at the bottom of the page.

Login to view purchase options

*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


Denise Fandel, MBA, CAE, NATA Board of Certification, Inc. 
Denise is the Executive Director of the NATA Board of Certification, Inc. (BOC) a position she has held since she was hired by the BOC in 1997 to establish a national headquarters and full-time staff. Throughout her almost 30 year professional career she has served a volunteer in local, state and national organizations. In athletic training and credentialing she has experience as both a chief elected officer and chief staff officer. Denise served on the National Commission for Certifying Agencies from 2004-2010 where she served as Chair from 2007-2010.  Most recently Denise completed her term as Chair of the Board of Director of the Institute for Credentialing Excellence, or ICE. 

Michael Klug, JD
Michael serves as a public member on the board of directors for the National Certification Commission for Acupuncture & Oriental Medicine. Previously, he served as the public member on the Board of Certified Emergency Nurses. From 2000 to 2004 he worked as the Training Director for the Citizen Advocacy’s Center’s QUALNet Program that provided support for the beneficiary (public) members of Medicare Quality Improvement Organization (QIO) boards. He received his bachelor's degree from St. Louis University in 1977 and is a 1984 graduate of the University of Wisconsin Law School in Madison.

David Swankin, Citizen Advocacy Center
David is President and CEO of the Citizen Advocacy Center, and a partner in the law firm of Swankin & Turner.Mr. Swankin is an attorney specializing in regulatory and administrative law. He has a broad background in both government and public interest advocacy. His government career included assignments in the White House and the U.S. Department of Labor. He has provided legal services to numerous public interest and professional organizations, including serving as Special Counsel to the National Association of Consumer Agency Administrators, a General Counsel to the National Consumers League, and Special Counsel to the Consumer Federation of America. He served as a Commissioner on the Pew Health Professions Commission during 1997 and 1998. He served as a member on The Institute of Medicine (IOM) Committee that wrote the report “Health Professions Education – A Bridge to Quality” in 2003. Mr. Swankin was appointed a Senior Fellow to the Center for the Health Professions, UCSF, in June 2003.

Previously, Mr. Swankin served as Director of the Bureau of Labor Standards and Deputy Assistant Secretary, U.S. Department of Labor. He served as the first Executive Director of the White House Office of Consumer Affairs in the mid-1960s.

Mr. Swankin was a member of the original National Advisory Council to the Consumer Product Safety Commission, has served on the faculty of the University of Southern California (Washington, D.C. campus), and is a former member of the Board of Directors of the American Society for Testing and Materials. He is listed in Who's Who in America, and has received numerous public service awards.

Additional Resources

Check out these additional resources related to defining the role and maximizing the effectiveness of your public member:

Citizen Advocacy Center

ICE Handbook Chapter 3: Public Member

NCCA Standards