CEOWEB15 Protecting the Brand of Your Credential & Organization in the Marketplace


In the world of credentialing, stakeholders obtain information about a credential from a variety of sources. Certification bodies must be vigilant in preventing misinformation about their brands entering the marketplace. Communication channels must be developed to provide proper brand messaging. Learn a multi-tiered approach to identifying and responding to threats to the organization’s good name in the marketplace, and to proactively providing information to decrease the risk of issues occurring in the future that will negatively impact the organization’s brand.

Critical concepts discussed include:

  • Legal Protections for the Brand
  • Identifying threats
  • Responding to Threats
  • Proactively Addressing Brand Threats

Audience: Executive-level professionals, and those focused on strategy and vision
Format: On-demand Webinar (c) 2015
Duration: Approximately 1 hour, including time for Q&A


Member price: $90
Non-member price: $135

You must log in to your account, become an ICE member or create a non-member account to purchase this item.

If you receive ICE emails, you already have an account. Click 'Login to view purchase options' to login or retrieve your password using the "Username and/or Password Help" link at the bottom of the page.

Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


Rory E. McCorkle, PhD, MBA, CAE, PSI Services
Steven T. Peluso, Esq., Law Office of Steven T. Peluso, Esq.