REC16 ICE Exchange: Marketing Tools, Tactics and Data to Connect with Your Audience

The name ICE Exchange reflects what is valued most by our conference attendees: the exchange of of industry trends and best practice through networking and education. Now, we're bringing our education to you!

This purchase provides you with access to the concurrent session, Marketing Tools, Tactics and Data to Connect with Your Audience. 

People have transformed how they consume information, research products and make purchasing decisions. Yet, certification organizations still rely on the same marketing playbooks, often resulting in a disconnection between what is said and what is heard. Using the right set of tools, tactics, and data sets, marketers can improve their connection with their consumers. Learn through certification case studies and examples how to deploy the right strategies to refresh your marketing efforts. 

This session is suitable for all levels of credentialing professionals in both the public and private sectors.

Please note: You will be able to immediately access the recordings by logging in to the ICE website using your ICE account, and access instructions will be provided in your automated purchase confirmation (double check your spam folders). If you choose to pay by check, access will not be granted until the check payment has been received and deposited.

Member price: $30; Non-member price: $45

You must log in to your account, become an ICE member or create a non-member account to purchase this item.

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