Wednesday, July 25, 2018 | 12:00 - 1:00 pm ET
It’s free and easy to connect with your audience online – that’s why so many businesses are doing it. But of all the people who are capitalizing on these free, easy-to-use tools, who’s standing out and really connecting with their audience?
In this live webinar, Amy will discuss how certifying agencies specifically can foster deeper connections through social media platforms. Learn the importance of creating a strategy that allows you to understand and reach your audience on their terms and timeline. Amy will also discuss practical tips like how to set up a Facebook group for maximum effectiveness, the value of hashtags, and how to curate valuable content with whatever amount of time you can dedicate to your digital presence.
In one hour, gain a list of ideas to apply immediately to your practice, as well as a list of important questions to ask when designing your social media strategy that’s right for your unique organization.
Participants will have the opportunity to learn
- How certifying agencies may vary from other businesses and how that should affect a strategic plan
- Questions to ask when determining who your audience is, what interests them, and how to increase engagement
- The value of groups on social media, and if the technique is right for you
- How to identify and capitalize on current trends
Format: Live Webinar
Audience: Executive-level professionals, and those focused on strategy and vision
Duration: Approximately 1 hour, including time for Q&A
Member price: $90
Non-member price: $135
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Dr. Amy Jauman, SMS, National Institute for Social Media
Amy has a Master’s Degree in Experiential Education and a Doctorate in Organization Development. In 2013 she became a certified Social Media Strategist (SMS) and Certified Instructor through the National Institute of Social Media (NISM). In 2017, she completed a Credentialing Specialist Certificate through the Institute for Credentialing Excellence.
Previously she has served as the marketing director the Minnesota chapter of the National Speakers Association (NSA) and the Women Entrepreneurs of Minnesota (WeMN). She also currently teaches marketing courses at St. Catherine University and is an Assistant Professor at St. Mary’s University of Minnesota. Amy is the author of NISM’s core textbook, the Comprehensive Field Guide for Social Media Strategists and Certification Success through Kendall Hunt Publishing, which will be released in Spring of 2018.
As a CAE Approved Provider educational program related to the CAE exam content outline, ICE's Live Webinars may be applied for 1 credit toward your CAE application or renewal professional development requirements.