WEB16 Beyond Certification: Engaging Your Certificants
WEB16 Beyond Certification: Engaging Your Certificants

Beyond Certification: Engaging Your Certificants

Presenter: Pecanne Eby, MBA, Brand Mentoring, LLC

Format: On-demand Webcast (c) Feb 2016
Duration: 1 hour, including time for Q&A

Have you wondered why engaging your certificants has become such a huge marketing challenge? Why your certificants seem so distracted? It’s not your imagination, the marketplace is truly noisier than ever. Bloggers, traditional publishers and online communities all contribute to the noise. The only way to be heard is not by pumping out more content. But by deliberately delivering the right content at the right time to the right audience.

In this webcast you’ll be introduced to the fundamental concepts of successful content marketing, the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle. Gain permission to ditch the one-size-fits-all newsletter. And learn practical tips for effectively branding your communications.

Understanding and practicing content marketing is no longer a choice, it’s now a must do. Happily it’s never too late to gain a foothold in content marketing or take your current efforts to the next level.

Please note: This on-demand webcast is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording/accompanying slides. Access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited

Member price: $90; Non-member price: $135