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WEB17: Five Tips for Marketing Certifications
WEB17: Five Tips for Marketing Certifications

Five Tips for Marketing Certifications

Format: On-demand webinar (c) March 2017
Duration: Approximately 1 hour, including time for Q&A

Presenters: Jason Gudenius, Managing Director, Marketing General Incorporated

Have you taken a step back and examined your certification marketing? Are you thinking about your marketing through the full certification process?  Do you know how much a certificant is worth to your organization over their lifetime of being certified? These are essential questions everyone who markets certifications should be asking themselves.

In this on-demand webinar, the following five key concepts around certification marketing are covered:

  1. Generating leads for your certification
  2. Capturing essential information
  3. Making the process easy to understand
  4. Understanding lifetime value (LTV)
  5. Creating a learning system through testing optimization

Member Price: FREE; Non-member Price: $135.00

Please note: This on-demand webcast is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.