Social media can be used to introduce a certification that’s new to the industry, expand on an existing concept, or add to an already successful series of certifications. Explore how organizations market their certifications using an effective digital presence.
Many certification organizations find that there are competing forces, both internally and externally, for market share. This webinar will discuss strategies for developing a marketing campaign that effectively communicates the value of your certification program.
Listen to this on-demand webinar to learn more about how your organization can legally control its web domains, copyrights and trademarks, and tips for avoiding lawsuits related to association websites and accounts, including international examples.
The Value of Certification Toolkit is designed to help certification program leaders assess the value of their programs without the hassle or expense of hiring a marketing firm or using valuable staff time to develop the surveys and conduct the research.
This package offers you recordings of 12 concurrent sessions (1 hour each) from the 2013 ICE Excahgne that focus on testing concepts and issues for certification programs. Most sessions are suitable for all levels of credentialing professionals in both the public and private sectors.
Use Advanced Topics in Certification online modules to guide your staff's conversations and decisions on expanding, elevating, or differently marketing your established program. This purchase is for a single user of the Credentialing Marketing for Non-Marketing Professionals module.
This white paper will explore the concept of VoC and its various intrinsic and extrinsic forms through the existing academic and professional literature. In addition, this paper will present examples from various credentialing bodies to demonstrate how organizations prioritize VoC factors and communicate them to credential holders, hiring managers, HR professionals, and executives.
The intent of this publication is to provide the credentialing community with information about the emerging trend of digital badging. ICE's Research & Development (R&D) Committee uses this report to define relevant and related terms, describe how digital badges are currently being used, discuss their potential use, and pose some research questions and considerations.
Access to the concurrent session Re-Defining the Value of Certification: A Case Study in Making Our Message Matter, where a case study is presented to show how a midsize program created messages of value from existing data and created momentum. Specific examples and plans for affordably highlighting certification value are shared.
Learn the fundamental concepts of successful content marketing, the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle.
Learn a multi-tiered approach to identifying and responding to threats to the organization’s good name in the marketplace, and to proactively providing information to decrease the risk of issues occurring in the future that will negatively impact the organization’s brand.
The concurrent session, Marketing Tools, Tactics and Data to Connect with Your Audience, certification case studies and examples are shared on how to deploy the right strategies to refresh your marketing efforts.
Certification programs seek ISO/NCCA accreditation for a variety of reasons, including using it as a marketing tool. Explore different tactics to effectively leverage the achievement of accreditation and learn examples of what other programs have implemented.