WEBLIVE20: Adding a Second Accreditation: The Why and the How

On-demand Webinar Coming Soon



Achieving initial accreditation for a certification program, or programs, is a significant accomplishment. Maintaining that accreditation takes commitment. Some organizations go a step beyond, seeking a second accreditation for their programs. These organizations add an additional accreditation for various reasons—enhancing credibility, regulatory requirement, market competition, international expansion, internal validity, additional quality, etc. 

For organizations that are considering the addition of a second accreditation, this on-demand webinar examines benefits, strategies, and processes to complete the process. Primarily targeted to NCCA accredited programs considering the addition of accreditation under the ISO/IEC 17024 standards, content can also be applied to other combinations of accreditations.

Presenters discuss: 

  • Value of two accreditations – AAMA and NCHEC discuss the factors that influenced the organization to seek dual accreditation under NCCA and 17024. 
  • Strategy and approach – Drawing on the experience gained from submitting more than 270 accreditation applications, SeaCrest provides insight into how to develop a strategy for adding on a second accreditation, leveraging existing information while identifying compliance gaps, managing expectations of leadership and staff, and implementing a realistic approach and project plan. 
  • Maintenance of two accreditations – AAMA and NCHEC discuss their approach to maintaining two accreditations, associated challenges, and how they overcome them.

Format: On-demand Webinar 
Audience: All levels of credentialing professionals
Duration: Approximately 1 hour, including time for Q&A


Member price: $90

Nonmember price: $135

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It is important to ICE that you enjoy this offering. Please email ICE staff at and identify any needs and accommodations requested.  

*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 90-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.



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Cynthia Allen, SeaCrest Company 

Cynthia co-founded SeaCrest in 2006 with partner, Janice Moore. Utilizing more than 16 years of experience in certification program development and maintenance, accreditation, project management, and marketing/communications, she provides strategic guidance to organizations seeking ways to improve their programs and communicate better with stakeholders. She supports SeaCrest’s overall belief that certification programs, no matter the size or scope, can make a positive impact.

Cynthia’s focus at SeaCrest is to build relationships with clients, serve as a strategic partner to volunteer and staff leaders, and provide experienced project management. As an active member of the credentialing community, she believes in sharing knowledge and experience to build a stronger and connected credentialing community. Cynthia is a long-time member and volunteer of the Institute for Credentialing Excellence (ICE), currently serves on the Board of Directors of the Certification Network Group (CNG), and has shared her experience through speaking engagements at conferences and webinars hosted by ICE, the American Board of Nursing Specialties (ABNS), and the American Society of Association Executives (ASAE).

Cynthia studied marketing and communications at Virginia Tech and earned a Master’s degree in journalism at New York University. She is a fierce fan of the Virginia Tech Hokies and enjoys spending time with her husband and two children (also loyal Hokies fans). While she may live inside the DC Beltway, collaboration and teamwork with clients and staff are essential to her working style and to delivering top-notch results.


Katie Gottwaldt, American Association of Medical Assistants

Katie Gottwaldt is the Director of Certification for the American Association of Medical Assistants (AAMA). She has been working in the Certification industry for over 12 years, with experience in all phases of test development and publishing. She currently works closely with the Certifying Board to successfully complete all Certification charges while ensuring compliance with the NCCA and ISO 17024 accreditation standards.

The dedication of the volunteers and their passion to the organization’s mission inspires her on a daily basis.

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Cynthia S. Kusorgbor-Narh, MPH, MCHES®, National Commission for Health Education Credentialing

Cynthia works for the National Commission for Health Education Credentialing, Inc. as  the Credentialing Project Specialist. The Special projects she works on is related to accreditation and Standards. She was part of the application process for NCHECs ISO 17024 application process. In her role as the Credentialing Project Specialist she is also responsible for the eligibility screen/pre-screen for the advanced level certification - MCHES® exam applicants.


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