Lori Tinkler, MBA, was named CEO of the National Board for Respiratory Care (NBRC) at the start of 2018. Get her insights on the increasing complexity of accreditation as the industry grows, why protecting intellectual property is critical, the shifts organizations should be aware of and more.
When we consistently interpret things based on our cultural norms and beliefs, we can make poor marketing judgements. When we’re aware of our innate bias, however, we become better marketers and advocates for our organization. Here are tips to help avoid these biases.