Explore the range of options business leaders have to promote their businesses, and a framework for structuring marketing plans to meet real business objectives.
Learn five key concepts everyone who markets certifications should be asking themselves.
When we consistently interpret things based on our cultural norms and beliefs, we can make poor marketing judgements. When we’re aware of our innate bias, however, we become better marketers and advocates for our organization. Here are tips to help avoid these biases.
Learn how to foster deeper connections with your audience through social media platforms, and how to design a social media strategy that’s right for your organization.
Many certification organizations find that there are competing forces, both internally and externally, for market share. This on-demand webinar discuss esstrategies for developing a marketing campaign that effectively communicates the value of your certification program.