Dipping Our Toes into Unchartered Waters: Using Web 2.0 to Market Certifications
Melissa Rehrig, Deputy Executive Director, National Commission for Health Education Credentialing, Inc.
Rebecca Anderson, Director of Marketing and Communication, Dental Assisting National Board
*Please note, on-demand webcasts may not count as credit toward the application or renewal of the CAE credential through ASAE. For credit, please be sure to save the date to participate in future live webinars before they are posted on-demand.
Member price $90
Non-member price $135
Web 2.0 refers to the transition from static HTML web pages to a more dynamic web with the advent of social media, cloud-based services such as Google Docs and web apps such as Gmail. Without a doubt, web 2.0 technology has transformed the way in which information is shared, enhancing communication techniques and fostering an impactful reach of messages. Learn how to:
- Leverage Web 2.0 to enhance your certification organization's marketing efforts
- Use social media platforms to share information
- Understand the process of developing webinars and videos for targeted audiences