Understanding the Role and Richness of the Public Member

Denise Fandel, MBA, CAE
National Athletic Trainers' Association Board of Certification 

Michael Klug, JD
National Certification Commission for Acupuncture & Oriental Medicine

David Swankin
Citizen Advocacy Center

On-Demand Webcast
*Please note, on-demand webcasts may not count as credit toward the application or renewal of the CAE credential through ASAE. For credit, please be sure to save the date to participate in future live webinars before they are posted on-demand.

Member price $90
Non-member price $135

Who Should Attend?

  • CEOs or Executive Directors of certification organizations
  • Senior staff who work with certification boards or governing committees

What Will You Gain?

This on-demand webcast will identify steps that CEOs and their staff can take to recruit public members and ensure that they make an effective, and unique, contribution to the board's work and organization's governance. A CEO and two former public members will share strategies that you can use to find, train, support, and define meaningful roles for public members.

The NCCA Standards require accredited certification programs to have a public member, defining the individual as “a representative of the consumers of services provided by a defined certificant population, serving as a voting member on the governing body of a certification program, with all rights and privileges, including holding office and serving on committees." 

 Public members offer unique value:

  • enhance their boards’ credibility with the public and with employers
  • make their boards more accountable to the public
  • bring a different perspective and new ideas to the board’s deliberations and its priorities

However, it takes significant effort on the part of the CEO and staff to maximize the value of this unique point of view.

Commit yourself to making the most of their involvement and empower them to find and use their unique voice among your board or governing committee.

About the Presenters

Denise Fandel, MBA, CAE is the Executive Director of the NATA Board of Certification, Inc. (BOC) a position she has held since she was hired by the BOC in 1997 to establish a national headquarters and full-time staff. Throughout her almost 30 year professional career she has served a volunteer in local, state and national organizations. In athletic training and credentialing she has experience as both a chief elected officer and chief staff officer. Denise served on the National Commission for Certifying Agencies from 2004-2010 where she served as Chair from 2007-2010.  Most recently Denise completed her term as Chair of the Board of Director of the Institute for Credentialing Excellence, or ICE. 

Michael Klug, JD serves as a public member on the board of directors for the National Certification Commission for Acupuncture & Oriental Medicine. Previously, he served as the public member on the Board of Certified Emergency Nurses. From 2000 to 2004 he worked as the Training Director for the Citizen Advocacy’s Center’s QUALNet Program that provided support for the beneficiary (public) members of Medicare Quality Improvement Organization (QIO) boards. He received his bachelor's degree from St. Louis University in 1977 and is a 1984 graduate of the University of Wisconsin Law School in Madison.

David Swankin is President and CEO of the Citizen Advocacy Center, and a partner in the law firm of Swankin & Turner.Mr. Swankin is an attorney specializing in regulatory and administrative law. He has a broad background in both government and public interest advocacy. His government career included assignments in the White House and the U.S. Department of Labor. He has provided legal services to numerous public interest and professional organizations, including serving as Special Counsel to the National Association of Consumer Agency Administrators, a General Counsel to the National Consumers League, and Special Counsel to the Consumer Federation of America. He served as a Commissioner on the Pew Health Professions Commission during 1997 and 1998. He served as a member on The Institute of Medicine (IOM) Committee that wrote the report “Health Professions Education – A Bridge to Quality” in 2003. Mr. Swankin was appointed a Senior Fellow to the Center for the Health Professions, UCSF, in June 2003.

Previously, Mr. Swankin served as Director of the Bureau of Labor Standards and Deputy Assistant Secretary, U.S. Department of Labor. He served as the first Executive Director of the White House Office of Consumer Affairs in the mid-1960s.

Mr. Swankin was a member of the original National Advisory Council to the Consumer Product Safety Commission, has served on the faculty of the University of Southern California (Washington, D.C. campus), and is a former member of the Board of Directors of the American Society for Testing and Materials. He is listed in Who's Who in America, and has received numerous public service awards.

Additional Resources

Check out these additional resources related to defining the role and maximizing the effectiveness of your public member:

Citizen Advocacy Center

ICE Handbook Chapter 3: Public Member

NCCA Standards