Beyond Certification: Engaging Your Certificants

About This Webinar

Pecanne Eby, MBA, Brand Mentoring, LLC

On-demand Webcast

Have you wondered why engaging your certificants has become such a huge marketing challenge? Why your certificants seem so distracted? It’s not your imagination, the marketplace is truly noisier than ever. Bloggers, traditional publishers, and online communities all contribute to the noise. The only way to be heard is not by pumping out more content but by deliberately delivering the right content at the right time to the right audience.

In this webinar you’ll be introduced to the fundamental concepts of successful content marketing; the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle, gain permission to ditch the one-size-fits-all newsletter, and learn practical tips for effectively branding your communications.

Understanding and practicing content marketing is no longer a choice, it’s now a must do. It’s never too late to gain a foothold in content marketing or take your current efforts to the next level.

Learning Objectives:

  • Understand how to create a continuous engagement plan with your certificants from application to emeritus
  • Understand how to convey the value-add of being certified through your organization
  • Understand the essential elements of a recognizable identity (branding) throughout your communications/content

$90 Members | $135 Non-members


About the Presenter
Pecanne Eby.jpg

Pecanne Eby is a modern marketing consultant. She helps association clients resolve complex marketing matters, including branding, rebranding, thought leadership and ongoing content marketing.

She worked in Washington, DC for a decade where she was first introduced to the association world. She has worked as an association marketing director and Chief Marketing Officer. Today as a consultant, she routinely sees the marketing challenges associations face. Challenges that include developing thought leadership content, building brand awareness and retaining members.

Her mission is to transform how associations think about and staff their marketing departments so that they can adopt content marketing as a long-term strategy for success.

Clients describe Pecanne as: forward looking, positive and excited about moving clients from surviving to thriving. Please welcome, Miss Pecanne.