Leveraging ISO/NCCA Accreditation as a Marketing Tool

On-demand Webinar


Cynthia Allen, SeaCrest Company


Certification programs seek ISO/NCCA accreditation for a variety of reasons, including using it as a marketing tool. Organizations use accreditation to distinguish and promote the value of their programs to their various stakeholders in different ways, some more successfully than others. The efficacy of accreditation as a marketing advantage has a lot to do with industry factors and how proactively the organization leverages it.

In this webinar, Cynthia Allen, President of SeaCrest Company, will explore different tactics to effectively leverage the achievement of accreditation and provide examples of what other programs have implemented. Additionally, the session will explore the marketing “promise” of accreditation versus what the credential is delivering.

Learning Objectives

  • Learn strategies to leverage accreditation status as a marketing tool from examples from other certifying programs.

  • Hear possible strategies to promote the achievement of accreditation through various channels.

  • Hear discussion questions organizations can use to determine how to best use accreditation in their marketing portfolio.

$90 Members | $135 Non-members

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About the Presenter

Cynthia co-founded SeaCrest in 2006 with partner, Janice Moore. Utilizing more than 16 years of experience in certification program development and maintenance, accreditation, project management, and marketing/communications, she provides strategic guidance to organizations seeking ways to improve their programs and communicate better with stakeholders. She supports SeaCrest’s overall belief that certification programs, no matter the size or scope, can make a positive impact.

Cynthia’s focus at SeaCrest is to build relationships with clients, serve as a strategic partner to volunteer and staff leaders, and provide experienced project management. As an active member of the credentialing community, she believes in sharing knowledge and experience to build a stronger and connected credentialing community. Cynthia is a long-time member and volunteer of the Institute for Credentialing Excellence (ICE), currently serves on the Board of Directors of the Certification Network Group (CNG), and has shared her experience through speaking engagements at conferences and webinars hosted by ICE, the American Board of Nursing Specialties (ABNS), and the American Society of Association Executives (ASAE).

Cynthia studied marketing and communications at Virginia Tech and earned a Master’s degree in journalism at New York University. She is a fierce fan of the Virginia Tech Hokies and enjoys spending time with her husband and two children (also loyal Hokies fans). While she may live inside the DC Beltway, collaboration and teamwork with clients and staff are essential to her working style and to delivering top-notch results.