Digital Badging: A Strategic Perspective

On-demand Webcast


Lenora G. Knapp, PhD, Knapp & Associates International, Inc.


Much of the conversation about digital badging has focused on mechanics: the metadata behind the badge, features of badging platforms, and how to launch a badging program. What’s been missing from these conversations is a focus on the strategic implications of digital badging. What role can digital badging play in helping your organization to achieve its strategic goals? Is there a downside to implementing a digital badging program? What strategic conversations should staff and board engage in about digital badging – whether you are considering offering digital badges or are already doing so? Join us to learn more about how certification program leaders can approach digital badging on a strategic level.

Learning Objectives

After attending this webcast, participants will be able to:

  • Understand the features of digital badges and how they can be used.
  • Explore the strategic implications of awarding digital badges for certificate and certification programs.
  • Engage with other certification program executives in a strategic discussion about digital badging.

$90 Members | $135 Non-members


About the Presenter

Lenora is the President of Knapp & Associates International, Inc., a consulting firm that has served more than 175 credentialing bodies over the last two decades. The firm’s work is focused on helping organizations to maximize the business success of their credentialing programs through innovative marketing and business strategy. Lenora co-authored The Business of Certification, a best-selling publication recognized by the American Society of Association Executives as one of “Six Books You and Your Association Need.” She also co-authored the “Future Trends in Certification” chapter in the ICE Certification Handbook. Lenora was invited by Mozilla to serve as a cabinet member for its Badge Alliance and is a recipient of ICE’s Industry Leadership Award for innovation in the field of professional credentialing.