CEOWEB14 Non-Exam Revenue: Generating & Harvesting Growth Opportunities


Credentialing organizations are increasingly challenged to find alternate revenue sources, as they find fewer opportunities for credentialing growth, reach market saturation, or are effected by economic forces. Designed for CEOs and Executive Directors, this on-demand webinar discusses strategic and operational considerations for exploring new areas of revenue. Potential business models, channels, and business ramifications are also discussed. By the end of the on-demand webinar, leave with methods to investigate revenue diversification for your organization, and obtain potential ideas on what these sources may be.

Audience: Executive-level professionals, and those focused on strategy and vision
Format: On-demand Webinar (c) 2014
Duration: Approximately 1 hour, including Q&A


Free to Members
Non-member price: $30

You must log in to your account, become an ICE member or create a non-member account to register for and/or purchase this item.

If you receive ICE emails, you already have an account. Click 'Login to view purchase options' to login or retrieve your password using the "Username and/or Password Help" link at the bottom of the page.

It is important to ICE that you enjoy this offering. Please email ICE staff at and identify any needs and accommodations requested.  

Login to view purchase options

Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


Shannon Carter headshotShannon Carter, Competency & Credentialing Institute
Shannon Carter was appointed Chief Executive Officer of the Competency & Credentialing Institute (CCI) in 1999. Prior to her tenure at CCI, Ms. Carter served for ten years in various staff leadership positions with the American Association of Critical-Care Nurses (AACN). She holds a bachelor’s degree in communications from the University of Southern California, a master’s degree in organizational development from the University of San Francisco and is currently pursuing a doctorate in organizational leadership at Northeastern University. Ms. Carter is CAE certified and has served on the Boards of Directors for the American Society of Association Executives (ASAE), the American Board of Nursing Specialties (ABNS), and American Society of Training Development Certification Institute (ASTD-CI). In addition to her role as CEO of CCI, Ms. Carter actively speaks, publishes and advises organizations on matters related the business, governance and strategy development of credentialing.


Rory McCorkle headshotRory McCorkle, President of International Credentialing Associates
Rory E. McCorkle is the co-founder and President of International Credentialing Associates (ICA), an organization specializing in expert consulting services for credentialing organizations in new credential/assessment development, credential maintenance, marketing, project management, and team leadership. Rory has worked with over 50 associations since beginning his career in this field in 2003.

Previously, Rory worked as a Product Manager of Credentials at the Project Management Institute (PMI), where he managed the Project Management Professional (PMP)® credential, the most recognized project management credentialing in the world with over half a million credential holders in 182 countries. He also worked at Prometric, providing exam development and program design consulting to credentialing and licensure organizations. In these positions, Rory led or consulted on projects resulting in the launch of more than a dozen new credentials.

Rory received a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. He also graduated with a Master’s degree in Business Administration from Drexel University, specializing in Marketing, and graduated magna cum laude from Millersville University with a Bachelor of Arts degree in Psychology. He also holds the New Product Development Certification (NPDP) from the Product Development and Management Association (PDMA). Rory is an adjunct faculty member at St. Joseph’s University in Philadelphia, and is a member of AEA, American Educational Research Association (AERA), National Council on Measurement in Education (NCME), APA, Psi Chi, Phi Kappa Phi, and MENSA.