WEB16 Beyond Certification: Engaging Your Certificants


Have you wondered why engaging your certificants has become such a huge marketing challenge? Why your certificants seem so distracted? It’s not your imagination, the marketplace is truly noisier than ever. Bloggers, traditional publishers and online communities all contribute to the noise. The only way to be heard is not by pumping out more content. But by deliberately delivering the right content at the right time to the right audience.

Learn the fundamental concepts of successful content marketing, the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle. Gain permission to ditch the one-size-fits-all newsletter. And learn practical tips for effectively branding your communications.

Understanding and practicing content marketing is no longer a choice, it’s now a must do. Happily it’s never too late to gain a foothold in content marketing or take your current efforts to the next level.

Audience: All levels of credentialing professionals
Format: On-demand Webinar (c) 2016
Duration: 1 hour, including time for Q&A


Free to Members
Non-member price: $30

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*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


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Pecanne Eby, MBA, Brand Mentoring, LLC
Pecanne Eby is a modern marketing consultant. She helps association clients resolve complex marketing matters, including branding, rebranding, thought leadership and ongoing content marketing. 
She worked in Washington, DC for a decade where she was first introduced to the association world. She has worked as an association marketing director and Chief Marketing Officer. Today as a consultant, she routinely sees the marketing challenges associations face. Challenges that include developing thought leadership content, building brand awareness and retaining members. Her mission is to transform how associations think about and staff their marketing departments so that they can adopt content marketing as a long-term strategy for success. Clients describe Pecanne as: forward looking, positive and excited about moving clients from surviving to thriving.