CEOWEB17 Digital Badging: A Strategic Perspective


Much of the conversation about digital badging has focused on mechanics: the metadata behind the badge, features of badging platforms, and how to launch a badging program. What’s been missing from these conversations is a focus on the strategic implications of digital badging. What role can digital badging play in helping your organization to achieve its strategic goals? Is there a downside to implementing a digital badging program? What strategic conversations should staff and board engage in about digital badging – whether you are considering offering digital badges or are already doing so? Learn more about how certification program leaders can approach digital badging on a strategic level.

Audience: Executive-level professionals, and those focused on strategy and vision
Format: On-demand Webinar (c) 2017
Duration: Approximately 1 hour, including time for Q&A


Member price: Free
Non-member price: $30

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*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.


Lenora G. Knapp, PhD, Knapp & Associates International, Inc.
Lenora is the President of Knapp & Associates International, Inc., a consulting firm that has served more than 175 credentialing bodies over the last two decades. The firm’s work is focused on helping organizations to maximize the business success of their credentialing programs through innovative marketing and business strategy. Lenora co-authored The Business of Certification, a best-selling publication recognized by the American Society of Association Executives as one of “Six Books You and Your Association Need.” She also co-authored the “Future Trends in Certification” chapter in the ICE Certification Handbook. Lenora was invited by Mozilla to serve as a cabinet member for its Badge Alliance and is a recipient of ICE’s Industry Leadership Award for innovation in the field of professional credentialing.