Many certification organizations find that there are competing forces, both internally and externally, for market share. For example, your organization may have an event/meeting department or membership department that looks for share of wallet and voice for marketing. Externally there are competitors, both for profit and non-profit, that create noise in the marketplace. Our goal in this webinar is to bring clarity through the use of a messaging platform that helps you create a distinct voice while harnessing the power of your internal resources to build a holistic brand message.
This webinar will discuss strategies for developing a marketing campaign that effectively communicates the value of your certification program. After attending this webinar, attendees will:
- Identify strategies to adjust your marketing strategy for different stakeholders: companies, potential candidates, and the public
- Define strategies on how to develop a consistent brand
- Employ strategies to ensure your team is prepared to articulate and communicate the organization’s value
Format: On-demand Webinar
Audience: Executive-level professionals, and those focused on strategy and vision
Duration: Approximately 1 hour, including time for Q&A
Member price: $55
Non-member price: $75
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Willis Turner, CAE CSE CME, Old Clayburn Marketing and Management Services, Inc.