WEB18 Social Media Strategy: How to Connect with Certificants and the General Public through Social Platforms

On-demand Webinar


It’s free and easy to connect with your audience online – that’s why so many businesses are doing it. But of all the people who are capitalizing on these free, easy-to-use tools, who’s standing out and really connecting with their audience?

In this on-demand webinar, Amy discusses how certifying agencies specifically can foster deeper connections through social media platforms. Learn the importance of creating a strategy that allows you to understand and reach your audience on their terms and timeline. Amy also shares practical tips like how to set up a Facebook group for maximum effectiveness, the value of hashtags, and how to curate valuable content with whatever amount of time you can dedicate to your digital presence.

In one hour, gain a list of ideas to apply immediately to your practice, as well as a list of important questions to ask when designing your social media strategy that’s right for your unique organization.

Learning Objectives

Participants will learn:

  • How certifying agencies may vary from other businesses and how that should affect a strategic plan
  • Questions to ask when determining who your audience is, what interests them, and how to increase engagement
  • The value of groups on social media, and if the technique is right for you
  • How to identify and capitalize on current trends

Format: On-demand Webinar 
Audience: Executive-level professionals, and those focused on strategy and vision

Duration: Approximately 1 hour, including time for Q&A


Member price: $55
Non-member price: $75

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*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.



Dr. Amy Jauman, SMS, National Institute for Social Media
Amy is an international speaker, author, and the Chief Learning Officer for that National Institute for Social Media. She focuses on using social media, experiential learning techniques, and online resources to make information meaningful to adult learners in traditional and remote business and educational environments. Amy’s message focuses on meeting students where they are – in any industry, and through any number of resources. She shows leaders, training professionals, customer service experts, and HR professionals how teaching your employees to engage with your audience through social media is the key to building a strong online community.

Amy has a Master’s Degree in Experiential Education and a Doctorate in Organization Development. In 2013 she became a certified Social Media Strategist (SMS) and Certified Instructor through the National Institute of Social Media (NISM). In 2017, she completed a Credentialing Specialist Certificate through the Institute for Credentialing Excellence.

Previously she has served as the marketing director the Minnesota chapter of the National Speakers Association (NSA) and the Women Entrepreneurs of Minnesota (WeMN). She also currently teaches marketing courses at St. Catherine University and is an Assistant Professor at St. Mary’s University of Minnesota. Amy is the author of NISM’s core textbook, the Comprehensive Field Guide for Social Media Strategists and Certification Success through Kendall Hunt Publishing, which will be released in Spring of 2018.