WEB17 Five Tips for Marketing Certifications


Have you taken a step back and examined your certification marketing? Are you thinking about your marketing through the full certification process?  Do you know how much a certificant is worth to your organization over their lifetime of being certified? These are essential questions everyone who markets certifications should be asking themselves.

The following five key concepts around certification marketing be covered:

  1. Generating leads for your certification
  2. Capturing essential information
  3. Making the process easy to understand
  4. Understanding lifetime value (LTV)
  5. Creating a learning system through testing optimization

Learning Objectives

This on-demand webinar discusses strategies for developing a marketing campaign that effectively communicates the value of your certification program. After viewing this webinar, you will be able to:

  • Identify strategies to adjust your marketing strategy for different stakeholders: companies, potential candidates, and the public
  • Define strategies on how to develop a consistent brand
  • Employ strategies to ensure your team is prepared to articulate and communicate the organization’s value

Format: On-demand Webinar 
Audience: credentialing professionals of all levels

Duration: Approximately 1 hour, including time for Q&A


Member price: Free
Non-member price: $30


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Jason Gudenius, Managing Director, Marketing General Incorporated
Jason focuses on the strategic management and execution of multi-channel new member acquisition, renewal programs, and certification marketing. His ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has enabled him to grow membership and certificant numbers for several prominent MGI clients. An articulate speaker and lecturer, he often provides sessions on the finer points of membership marketing, from basic to advanced topics.