Marketing

Explore the range of options business leaders have to promote their businesses, and a framework for structuring marketing plans to meet real business objectives.

Learn five key concepts everyone who markets certifications should be asking themselves.

This package offers you recordings of 8 concurrent sessions from the 2017 ICE Exchange.

Social media can be used to introduce a certification that’s new to the industry, expand on an existing concept, or add to an already successful series of certifications. Explore how organizations market their certifications using an effective digital presence.

Learn how to foster deeper connections with your audience through social media platforms, and how to design a social media strategy that’s right for your organization.

Many certification organizations find that there are competing forces, both internally and externally, for market share. This on-demand webinar discuss esstrategies for developing a marketing campaign that effectively communicates the value of your certification program.

Learn about the COOL programs, including methods of matching military occupations to civilian certifications, credential payment policies, and how to facilitate credentialing of Service members.

Listen to this on-demand webinar to learn more about how your organization can legally control its web domains, copyrights and trademarks, and tips for avoiding lawsuits related to association websites and accounts, including international examples.

The Value of Certification Toolkit is designed to help certification program leaders assess the value of their programs without the hassle or expense of hiring a marketing firm or using valuable staff time to develop the surveys and conduct the research.

This package offers you recordings of 25 concurrent sessions (1 hour each) from the 2013 ICE Exchange a

This package offers you recordings of 19 concurrent sessions (1 hour each) from the 2013 ICE Exchange that focus on issues related to the administration and governance of certification programs.

This package offers you recordings of 12 concurrent sessions (1 hour each) from the 2013 ICE Excahgne that focus on testing concepts and issues for certification programs. Most sessions are suitable for all levels of credentialing professionals in both the public and private sectors.

This on-demand webinar discusses strategic and operational considerations for exploring new areas of revenue. Potential business models, channels, and business ramifications are shared.

The "Credentialing Specialist" Assessment-based Certificate Program is designed for certification staff who want to gain insights into the eco-system of certification from a program's conception, through its development and delivery, to maintenance and improvement.

Learn new ideas for promoting the value of certification as a powerful career development tool.

This white paper will explore the concept of VoC and its various intrinsic and extrinsic forms through the existing academic and professional literature. In addition, this paper will present examples from various credentialing bodies to demonstrate how organizations prioritize VoC factors and communicate them to credential holders, hiring managers, HR professionals, and executives.

The intent of this publication is to provide the credentialing community with information about the emerging trend of digital badging. ICE's Research & Development (R&D) Committee uses this report to define relevant and related terms, describe how digital badges are currently being used, discuss their potential use, and pose some research questions and considerations.

This package offers you recordings of 8 concurrent sessions from the 2015 ICE Exchange, covering the business of certification, testing, and marketing.

Access to the concurrent session Re-Defining the Value of Certification: A Case Study in Making Our Message Matter, where a case study is presented to show how a midsize program created messages of value from existing data and created momentum. Specific examples and plans for affordably highlighting certification value are shared.

Learn the fundamental concepts of successful content marketing, the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle.

Learn a multi-tiered approach to identifying and responding to threats to the organization’s good name in the marketplace, and to proactively providing information to decrease the risk of issues occurring in the future that will negatively impact the organization’s brand.

The concurrent session, Marketing Tools, Tactics and Data to Connect with Your Audience, certification case studies and examples are shared on how to deploy the right strategies to refresh your marketing efforts.

This package offers you recordings of 8 concurrent sessions, with session on the business of certification, testing, continuing competence, accreditation, and certificate programs

Certification programs seek ISO/NCCA accreditation for a variety of reasons, including using it as a marketing tool. Explore different tactics to effectively leverage the achievement of accreditation and learn examples of what other programs have implemented.

Learn more about how certification program leaders can approach digital badging on a strategic level.