Articulating the value of your credentialing program to various stakeholders audiences can be challenging. I.C.E. developed these Values statements to create standardized and robust language when speaking about the value of certification and assessment-based certificate programs.

Value of Certification

Value of Certification Statement

Value of Certificate Programs

Value of Assessment-Based Certificate Programs Statement

Tips on How You Can Use the Statements

Copy and paste this language in your communications (website, email messaging, candidate messaging, etc.). Credit I.C.E. whenever possible.

Post on your website	Distribute to your Board Members	Include in your value proposition literature for current certificants/certifcate-holders or applicant population	Include in your value statements for public oriented stakeholder audiences

Additional Resources

• On-demand Webinar on The Value of Certification Study: I.C.E. hosted a live webinar, sharing the results of this first-ever I.C.E. driven, multi-organization study on credentialing value, as well as insight on how to participate in continued ongoing efforts by this task force.

• Value of Certification Study: Results from a research study on certificant’s perspective of the value of their certification. Produced in 2019 from a collaboration between I.C.E.’s External Stakeholder Working Group and research firm HUMRRO. 

• Value of Certification White Paper: A guide for understanding what Value of Certification is, how you can use it, and how to start your own study.

• Credentialing Insights Articles

• The Value of a Value Proposition Study
• Building Value for Your Credentialing Programs While Increasing ROI