Leveraging ISO/NCCA Accreditation as a Marketing Tool
Format: Format: On-demand Webcast (c) February 2017
Duration: Approximately 1 hour, including time for Q&A
Presenter: Cynthia Allen, SeaCrest Company
Certification programs seek ISO/NCCA accreditation for a variety of reasons, including using it as a marketing tool. Organizations use accreditation to distinguish and promote the value of their programs to their various stakeholders in different ways, some more successfully than others. The efficacy of accreditation as a marketing advantage has a lot to do with industry factors and how proactively the organization leverages it.
In this webinar, Cynthia Allen, President of SeaCrest Company, will explore different tactics to effectively leverage the achievement of accreditation and provide examples of what other programs have implemented. Additionally, the session will explore the marketing “promise” of accreditation versus what the credential is delivering.
Member price: $25; Non-member price: $35
Please note: This on-demand webcast is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.