WEB13 Digital Marketig for Certifications: Using Web 2.0
WEB13 Digital Marketig for Certifications: Using Web 2.0

Presenters: Melissa Rehrig and Rebecca Anderson

Format: On-demand webcast (c) 2013
Duration: 47:44

Without a doubt, web 2.0 technology has transformed the way in which information is shared. Web 2.0 refers to the transition from static HTML web pages to a more dynamic web with the advent of social-networking sites such as Facebook and LinkedIn, hosted services such as Google Docs, web applications such as Gmail, and video-sharing site such as YouTube. Through these tools, web 2.0 enhances communication techniques and fosters a great reach of messages.

The ICE Academy is pleased to offer this on-demand webcast, “Dipping Our Toes into Unchartered Waters: Using Web 2.0 to Market Certifications.” Presented by  Melissa Rehrig, Deputy Executive Director of the National Commission for Health Education Credentialing, Inc. and Rebecca Anderson, Director of Marketing and Communication at the Dental Assisting National Board, Melissa and Rebecca will discuss the use of Web 2.0 technologies to enhance certification organizations’ marketing efforts, summarize the creation of social networking groups to network and share information, and discuss the process of developing webinars and videos for targeted audiences.

This webcast is an excellent opportunity for anyone who is interested in diving into the uncharted waters of social media and harnessing web exposure to market certification programs.

Please note: This on-demand webcast is pre-recorded and available for unlimited viewings for a 30-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.

Member Price: $90; Non-Member Price: $135