Institute for Credentialing Excellence

Denise Roosendaal, CAE, Executive Director


Denise RoosendaalDenise is a thirty-year (plus) veteran of association management. She has served as Executive Director for the Institute for Credentialing Excellence for eight years. Her undergraduate Bachelor of Arts degree is from the University of Virginia. Her Masters of Arts in Public Administration is from Syracuse University. Denise earned her Certified Association Executive certification in 2001. She has also served as Executive Director of a regional REALTORS® Association (1999-2011) and the American Evaluation Association (2013-2017). 

Denise co-authored the chapter on the topic of credentialing in the ASAE Handbook of Professional Practices in Association Management, third edition. She is the 2018 recipient of the Ben Shimberg Public Service Award given annually by the Citizen’s Advocacy Center. She has served as a CAE Commissioner and on the ASAE Professional Development Section Council. She is currently serving on the Advisory Group for the ASAE ForesightWorks Project. In addition to speaking at the ICE Exchange conference, Denise has spoken at the following conferences:


  • 2020 ASAE Annual Conference, session on Career Pathways (accepted)
  • 2019 ASAE Pre-conference Workshop – co-presenter
  • 2019 Association for Test Publishers conference
  • 2019 ASAE Pre-conference Workshop on Credentialing
  • 2018 ASAE Great Ideas Conference
  • American Board of Nursing Specialties 2018 Fall Conference
  • 2018 ASAE’s Associations @ Work conference
  • 2017 & 2018 Learnapalooza conferences
  • 2016 ASAE Annual Conference
  • SmithBucklin Governance Workshop – Learning Center 2014-2020