Web20: Starting Up a Certification Program: Real-World and Road-Tested Advice


If you’re planning to create a certification program, or you’d like to learn about the most common missteps made during this process, this on-demand webinar is for you.

Creating a certification program is a complex, labor-intensive, and expensive undertaking fraught with legal issues and other risks. Up-front planning can help to minimize the risks. The presenters provide insights on the do’s and don’ts based on their years of experience building certification programs.

Learn common missteps made during the certification start-up process and how to avoid them.


Member price: $65
Non-member price: $95

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*Note: This on-demand webinar is pre-recorded and available for unlimited viewings for a 90-calendar day period, beginning the date of purchase. You will be able to immediately access the recording, and access instructions will be provided in your automated purchase confirmation. If you choose to pay by check, access will not be granted until the check payment has been received and deposited.



Lenora Knapp, PhD, President, Knapp & Associates International

Lenora Knapp is the President of Knapp & Associates International, Inc., a management consulting firm that has served the credentialing community for 25 years. The firm’s work is focused on helping organizations maximize the success of their certificate and certification programs. Prior to her employment at Knapp, she worked for management consulting companies in the development of marketing and communication strategies for Fortune 500 companies.

Lenora is the founder of the Knapp Certification Re-Think Tank™, an elite group of industry influencers established to re-think, re-define and completely re-shape the business of certification. She co-authored The Business of Certification, a best-selling association management publication recognized by the American Society of Association Executives as one of “Six Books You and Your Association Need.” and authored the “Future of Certification” chapter in the Institute of Credentialing Excellence (ICE) Certification Handbook (2nd Ed). Lenora is a recipient of ICE’s prestigious Industry Leadership Award for innovation in the field of professional credentialing.

Jennifer Naughton.jpg

Jennifer Naughton, MA, SPHR, President, Naughton Consulting 

Jennifer Naughton is the President and Founder of Naughton Consulting, a firm that specializes in certification and certificate program strategy and start-up. 

Jennifer has 25+ years of experience in the learning, assessment, and certification industries and is passionate about maximizing talent in organizations. She has published over a dozen books and articles including the most recent “5 things you need to know about stackable credentials.”  Prior to Naughton Consulting, Jennifer was a senior director at the Association for Training and Development (ATD) where she launched two international certification programs and created a stackable credentialing framework for the training profession. Prior to ATD, Jennifer was an associate at Booz Allen Hamilton and a Research Scientist at HumRRO focused on human capital projects for federal government clients. Jennifer has a Master’s in Education from George Washington University and lives in Arlington, Virginia with her cats Snowshoe, Patrick, and Jack.

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