|
Now in its second edition, The Business of Certification by Lenora G. Knapp, Ph.D., and Joan E. Knapp, Ph.D., remains the definitive guide for credentialing professionals. This essential resource addresses the complexities of designing, developing, managing, and maintaining certification programs. With decades of consulting experience, the Knapps offer real-world insights and practical tools that help certification programs not only survive—but thrive.
Whether you’re launching a new credential or refining an existing one, this book provides the foundational knowledge and strategic guidance needed to build a sustainable, impactful program in today’s rapidly evolving environment. Inside you'll find:
- Frameworks for understanding the certification landscape
- Guidance on strategic planning, financial modeling, marketing, and global expansion
- Considerations for sunsetting struggling programs
- A practical toolkit with 29 worksheets to support your work
|
|
Special Offer
Save 15% on your purchase with the discount code: ASAE2025
Pricing
Member: $75.00
Non-Member: $99
Purchase Now
|